Thursday, 31 March 2011
Wednesday, 23 March 2011
Enterprise Project


Big Al and his bicycle
Big Al was 34, married and had a well established career. He liked to cycle everywhere as he was very concious of the effects that carbon emissions from cars had on the atmosphere. He rarely bought anything new and only every bought something if it was necessary. He told us he liked to shop in charity shops and would often get old things repaired instead of buying new ones. He was exactly the kind of person we wanted our buisness to appeal to.
We began brainstorming ideas for a buisness and came up with several from vegetable allotments to organic fairtrade restaurants to phone apps. We eventually decided on a sharing scheme as so many people had garages, sheds and attics overflowing with things they hardly ever used. Our idea was to share space, to have somewhere that people could store their rarely used or seasonal items but also share them with others in the community. And so The CommuniTay Attic was born!
Brainstorming buisness ideas
Photos that inspired our buisness proposal.
We then went on to do research into other existing companies such as CouchSurfing, SplitStuff and EcoBees. We also needed a location for our company and looked into various warehouses in and around Dundee. We decided it was also be a good idea to have a van with which we would offer a delivery and collection service. As part of our company we also decided on a website on which our customers would have the oppertunity to book out items for however long they needed them. Each person would have a login name and password and must be a member in order to reserve items. A yearly membership fee of £10 per year per person would be charged and that means they had unlimited access to anything in our attic for the year. However we were open to non members aswell and a fee of £5 per item would be charged each time they wanted to book an item out. Each member must sign a contract detailling their responsibilites of the items in their care and stating that they were liable to pay any fees in the event of damage. However, if the product was damaged through general wear and tear then obviously we as a company would foot the bill.
We got in contact with a few companies including B&Q in the hope that they would support our buisness venture. We were looking for them to donate or give us a discounted rate on any items to help get our buisness started as well as the products we would recieve from our customers. The Right Signs helped draw up the artwork of our van and agreed to donate the signs free of charge in exchange for the advertising benefit they would recieve. Spokes a local bicycle company also said they would assist with repairs.
As with being an eco friendly company we needed eco friendly products... we looked into a variety of these from smart log splitters to solar powered BBQs and lawn mowers. These were some of the items we hoped B&Q would donate us.
Overall I really enjoyed the project and it has given me a better insight into what is involved in setting up and running a successful business. Everyone in the group contributed fairly and I think we worked really well as a team.
Wednesday, 26 January 2011
Learning Styles
The majority of my group correctly guessed I was an activist and my predictions for them were mostly right too. I thought Laura was an activist with a few qualities of the theorist, she tested strong for both. It was interesting to hear what she thought, as she saw herself as more of a reflector.
I predicted Nicky too was an activist which she tested very strong for. She got moderate for pragmatist which was the strongest result for pragmatist within our group. Nicky thought she would have been a reflector but her result came back very low.
I correctly guessed Maxine to be a reflector and she agreed that that best described her. I had put Jianru down as a reflector/theorist as I feel she has been the quietest within the group and I got the impression she likes to plan and think alot about her work. Jianru tested very strong for reflector, theorist and activist. I thought it was great that she would be able to take on any role within the group in order to balance out the rest of us. Jianru said she believes she is more of an activist but from working with her I believe there are other people within our group with more dominant activist qualities.
The activist was most dominant within our group but I do feel we are well balanced with very strong reflectors and theorists. We all tested low for pragmatist with the exception for Nicky who got moderate. It's possible she may take on the pragmatist role within the group. After discussing the test we thought that the answers could have been strongly agree/disagree to give a wider scope and possibly make the test more accurate. We also wonder what the results may have been within a group of say law or medical students. Do creative people tend to have the qualities of an activist?
Tuesday, 30 November 2010
Dissertation Summaries
One book of particular interest to my research is Bodyguards: Protective amulets and charms written by Desmond Morris. The main theme of this book concentrates on different types of protective amulets - from the ancient myths associated with minerals and healing properties of crystals to religious crosses and symbols. He addresses various points and questions including the ways in which each particular charm has been used over thousands of centuries and the powers associated with them. Morris then continues to explain their importance in today’s society. He reinforces his points with anecdotes and legendary or biblical stories. He was particularly interested in making films and recording human behaviours and many of the amulets presented in this book he accumulated whilst travelling the world, learning about the history of different cultures and superstitions. He also uses secondary resources to back up various mythical stories about these bodyguards. Many of his sources date as far back as 1867 which was valuable in discovering the importance of and ways in which these sacred charms were used back then. He also argues that ancient jewellery was always worn for spiritual or protective purposes and as craftsmen have become more experienced, jewellery has evolved into beautiful ‘works of art’. Jewellery then became ‘symbols of high status.‘ worn only by those who were considered important. However, Morris has concluded that the ‘New Age Movement’ has recently rediscovered crystals. He states "The younger generation is once again wearing crystals and gems for non decorative, non status reasons. A new era of mineral magic has dawned." Charm jewellery has become increasingly popular in society today, we are going back to our roots to apply these crystals and minerals in the long forgotten ways. The key concepts presented in this book are that even though people may say they do not believe in superstition, many still carry a small object or piece of jewellery with them ‘just for luck’. Morris presents the question: With technology advancing at a alarming rate will we still follow these superstitions in the years to come? With superstition being part of peoples lives since the beginning, I think that we will still be superstitious to some extent, wether we realise it or not. Morris argues that if someone believes that a charm can protect them, they will therefore feel at ease, meaning a healthier mind set and boosted immune system. The ‘powers’ these bodyguards posess have more of an effect on the mind, and if a person feels less anxious or stressed they will be less prone to disease. The author presents his point of view that he feels belief in the powers of amulets and charms may be lost due to scientific discoveries. I think he likes the idea of believing in some kind of ‘magic’ and feels if science is going to steal these ancient beliefs from us it should be giving us, in return, something new to believe in.
The second article I have found to be relevant to my area of research is called Alternative Medicine: Wheres the evidence? written by Barry Beyerstein. This journal challenges the beliefs of those interested in alternative medicine ad provides the scientific side of the argument. Beyersteins main purpose is to persuade the reader that alternative therapies are a load of nonsense. He reinforces his arguments by stating that there is no scientific evidence to prove these therapies actually work. The key question he addresses in this article is Where is the evidence to prove alternative therapies suceed in curing people’s medical conditions?’ He answers this by stating that we should catagorise disciplines into ‘research fields’ and ‘belief fields’ - a suggestion from physicist and philosopher Mario Bunge. The ‘research fields’ can provide evidence to prove an idea or theory whilst practises catagorised into the ‘belief fields’ cannot. He cites a variety of secondary resources including Brunge, studies by Redelmeier and Tversky and an article written by Wallace Sampson titled ‘Reviews of Anomalous & Alternative medicine‘. Beyerstein brands these alternative therapies ‘bogus treatments’ and crystal healing a ‘patently absurd practise’ as belief relies solely on personal experiences rather then carefully controlled experiments and trials. The author states ’’The willingness of many to accept the claims of dubious health providers, must be blamed on the low level of scientific literacy in the public at large.’’ In other words, he is implying that people do not know enough about science to realise these therapies are a load of rubbish. Beyerstein blames the media for increasing interest of alternative therapies arguing that they are ‘worsening the problem’. If the public were to take Beyersteins line of reasoning seriously I think there would be a significantly higher strain on medical scientists to provide answers and solutions which alternative therapies may ease. If we were all to suddenly stop putting our well being in the hands of alternative healers I think we would be a much more miserable community. Wether or not these herbal remedies work they give people something almost ’magical’ to believe in, resulting in a happier, more balanced society. However, Beyerstein is of the opinion that if there is no scientific evidence to support a theory or alternative practise it must be ’bogus’. He also argues that alternative therapists take advantage of that fact that many illnesses have ’ups and downs’ so the patient is probable to visit the healer when they are feeling at their worst. This means that the healer will likely ‘receive credit for an upturn that would have happened anyway.’ I think this is a valid point and there is the possibility of people psychologically believing they only feel better as they went to see a crystal therapist.
Thursday, 28 October 2010
Mind maps

Interactive Jewellery mind map - I think this could be developed further
Tuesday, 5 October 2010
Design and Climate Change

Climate Change and Design
"Our climate is changing - that is now indisputable." A report by World Bank (2009) concludes that studies have shown that human activities such as burning fossil fuels have contributed massively to the economic and environmental problems we are now facing. This is putting huge pressure on designers to come up with solutions to combat this everyday universal crisis. Campaigns to recycle daily household waste and to walk or cycle to work have swept the nation. A report by Appliance Design (2009) states that "more then 8/10 consumers say that energy efficiency is the most important feature for them." Major companies have recognised this and have started producing eco friendly packaging and products - promoting this as a selling point. A considerable amount of time and money have been invested in renewable energy sources such as solar, wind and hydro electric power. Designers are also looking at the built environment and constructing ‘Green’ buildings.
Over millions of years of the world’s existence the climate has changed dramatically. In 1986 Arrhenius discovered that emissions released into the Earth’s atmosphere from burning fossil fuels would lead to global warming whilst cutting CO2 emissions by half could potentially lead to an ice age. A few years earlier Jean-Baptiste Fourier proposed that the Earth’s atmosphere kept the planet warm thus introducing the greenhouse effect. The first real warning that climate change could potentially be disastrous came in 1967 when computers estimated that the world’s temperature could rise by more then 4 degrees Fahrenheit and consequently, the ice caps would melt and sea levels rise. Governments around the world met to discuss how they could prevent warming and set themselves targets for reducing carbon dioxide into the atmosphere.
These are just some of the questions R Cassidy addresses in his report on Green Buildings and Climate change. His studies have shown
That our actions are the main cause of global warming. Due to the greenhouse effect, Earth’s temperature is escalating at an alarming rate which may prove catastrophic to our planets existence today. A report by World Bank suggests that the rise in natural disasters such as floods, droughts, heat waves and forest fires is connected with the increase in temperature. Experts have estimated that climate change may also wipe out ¼ of all known species proving catastrophic to the economy and food chain. It proposes a theory that if we can observe and control the amount of harmful substances being released into the atmosphere, we can restrict the increase in natural disasters and allow the environment to adjust naturally. They foresee that if we do not take action now, the temperature by 2100 will rise by 2.5-7 degrees Celsius worldwide.
Renewable energy sources are being presented as a solution to the worlds shortage of coal, natural gas and oil - otherwise known as fossil fuels. The emissions of these fuels have impacted on the environment contributing towards global warming. R.E.H. Sims argues that increasing the use of renewable energy within industry will be tricky especially as resources such as coal and oil are still obtainable and inexpensive. Huge multinational companies such as BP have put in massive amounts of money towards these projects and will not be prepared to lose it. Renewable energy such as wind power has been used for centuries. Website www.darvill.clara.net states that wind power has been used as far back as "4,000 years ago when the Babylonians and Chinese used the wind to pump water for irrigating crops." Most recently wind power has been used to generate electricity with several turbines being built together creating ‘wind farms.’ These farms are usually situated around the coastline and are designed to provide an alternative electricity supply. Another renewable energy source is the sun. The recent invention of solar panels for generating heating and electricity are eco friendly and make the most of the worlds natural resources. Solar panels are made up of solar cells which convert light into electricity and are generally more effective in sunny countries. However as technology progresses an increasing amount of solar panels are being used in the UK. Larry Elliot journalist for the guardian newspaper recently revealed "10,000 Birmingham council homes were to get solar panels". Solar panels can provide homes with around 90% of their energy supply and are often built into the roof of the house in order to absorb the majority of sunlight.

Design of ‘Green’ buildings are becoming increasingly important as designers have to consider energy efficiency and the effect of CO2 emissions which contribute towards global warming. A book in collaboration with Professor Peter Droege, Partridge and Veale state:
"Developing a strategy to achieve a low carbon urban form requires addressing all aspects of carbon emissions in the urban environment. This includes not only building energy consumption but also transport, waste generation, recycling and material use."
When designing a green building, designers must take into consideration ways to reduce energy use and limit the long term impact of fuels from heating and electricity systems, safe disposal of waste and the impact of the building materials on the environment. Designers must think about ventilation, location, shape and size of the building in order to make it energy efficient. For example in a temperate climate, low rise buildings may be much more energy efficient then high rise buildings. Due to ventilation and shading from other taller buildings or vegetation it will be cheaper to cool thus saving energy.
Another way in which designers are attempting to control carbon emissions are with eco friendly cars. These hybrid cars provide consumers with a better mileage whilst reducing CO2 emissions. The majority run on a gasoline-electric system, combining the speed of petrol run cars with the eco friendly properties of an electric vehicle. Pollution is a huge problem, especially in large cities. Designers are looking at ways in which to decrease air pollution and are encouraging the residents and visitors to take public transport in order to reduce their carbon footprint. Many major cities - most recently Edinburgh are reinstalling tram lines in order to reduce pollution from the amount of buses and cars in the city centre. These trams will run electrically appealing to the public and benefiting the environment.
A considerable amount of money has been invested into campaigns for cycling and walking in order to be more eco friendly. Graphic designers have concentrated on promoting this via posters, mottos and logos. One example is the company Go Smart based in Dumfries and Galloway, which encourages people to walk and cycle in order to be greener. They aspire "to encourage both residents and visitors of Dumfries to reduce their car use in favour of more sustainable modes of travel." Decreasing car journeys by a minimum of 5% by promoting cycling as an everyday method of transport. The campaign has been so successful that they are now promoting it in cities and towns throughout Scotland.
Many multinational companies are consciously making their products and packaging more eco friendly. A report by Appliance design states that "The American society of heating refrigerating and air conditioning engineers have committed to using and developing natural refrigerants" in their kitchen appliances. This means there is less carbon being released into the atmosphere during the manufacturing process as they only use ‘natural refrigerants’ in their products. They are aware that it is a high priority of consumers to purchase more eco friendly products and so to market their refrigerators as being environmentally friendly is a major selling point. Again the design behind the campaigns and the design of the products play a major part in aiding in awareness of global warming as well as the future of the planet.
Another company seen to be going green is Kenco Coffee. Their recent humorous advertisements have been designed to target and encourage customers to be more eco friendly. Sustainability is a very important issue for them, working alongside The Rainforest Alliance to ensure their coffee beans are obtained from certified farms. They generate 85% of their energy used in manufacturing and have even started to produce recyclable paper cups. The design of their ‘97% less packaging’ promotion appeals to consumers and benefit’s the environment by reducing the amount of household waste.
In conclusion, designers must look at everything that affects climate change so they can then develop a realistic plan that results in carbon emissions and pollution which contribute to global warming being lowered in everyday life. They are consistently working hard on a variety of campaigns, products and new inventions, brainstorming new ideas and ways in which to reduce climate change, so we can preserve precious ecosystems and life on earth for future generations.
Bibliography
Appliance Design (2009) vol57, Climate Change Resolutions
Cassidy, R. Green Buildings and Climate Change: sixth in series of annual reports on the Green Building Movement, Building Design and Construction
Droege, P. (2010) Climate Design: Design and Planning for the age of Climate Change, ORO Editions
Elliot, L. (2010) 10,000 Birmingham council homes to get solar panels. guardian.co.uk
http://www.darvill.clara.net/altenerg/index.htm
www.gosmartdumfries.co.uk
http://www.direct.gov.uk/en/Environmentandgreenerliving/Thewiderenvironment/Climatechange/DG_072901
http://www.kencocoffeecompany.co.uk/kencocoffeecompany2/page?siteid=kencocoffeecompany2-prd&locale=uken1&PagecRef=603