The Tipping Point

General Mind Map

General Mind Map close up

General Mind Map close up

General Mind Map close up

Detailled Mind Map

Detailled Mind Map close up

Deatailled Mind Map close up

Detailled Mind Map close up

I recently read 'The Tipping Point' and was very interested in the ideas and concepts that Gladwell put forward in starting epidemics. I made 2 mind maps and listing the main points of the book and a more deatailled section. The section I was most interested in was the second case study titled 'Suicide, Smoking and the search for the Unsticky Cigarette'. In this chapter, Gladwell linked together all his previous points and I was particuarly fascinated by the role genetics plays in the difference of someone being a heavy smoker or a 'chipper' and also the contagiousness of smoking and suicide in society.